Website URL Optimization

Our mission is to make your website achieve top rankings in popular search engines.”

Is your Website producing results by bringing prospects, customers or business to you?

If “NOT”, do you want it too?

If “YES”, then you need to Optimize your Website.

Let us show you how our inexpensive URL Optimization (URLO) strategies can do that for you!


URL is the abbreviation for Uniform Resource Locator, the global address of documents and other resources on the World Wide Web

URLO is an acronym for URL Optimization. It is a term coined by Ray A. DeCormier, Ph.D. Business Marketing Professor, and refers to the wide variety of URLO strategies that can be employed to make your website’s URL address more appealing to search engines.

When you first launch a website, you probably won’t have thousands of visitors pounding down your website door or eating up your bandwidth just to get a look at your content. Why? Because no one knows your URL address! However, there are a few methods to create traffic to your website.

The main ones include:

  1. Heavy advertising in print, TV or radio constantly reminding prospects of your URL address. – (Most expensive way to solicit prospects)

  2. Paying for traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing. (Very expensive – Most people know that strategy and avoid going to those advertised sites)

  3. Waiting for free ‘organic or natural search’ traffic to find you through the search engines. (Least expensive however least efficient because it could take months or years before the major search engines figure out that you’re even there at all, let alone send free traffic.)

  4. URL Optimization (URLO) producing organic traffic – (Low to Moderate cost, most efficient)

Mentioned above, URL Optimization (URLO) refers to the wide variety of URLO strategies that can be employed to make your website’s URL address more appealing to search engines. These strategies can draw free traffic to your website.

URLO strategies include:

  1. Setting up your URL addresses correctly

  2. Crafting effective keywords

  3. Creating content that emphasizes your product or services

  4. Build links to other Websites.

If done correctly, URLO can bring a large volume of organic traffic to your website by having it listed in the first, second or third page of the top Search Engines (such as Google, Yahoo and Bing to name a few).

Efficient or Inefficient Website That is the question?

How do you know if your website is efficient or inefficient? Simple! If you do a Google keyword search does your site show up within the first 10 pages? Actually, does it show up within the first 3 or 4 pages? If it doesn’t show up within the first 10 pages, your website is inefficient and is not working properly for you.

If you’d like to take a peek at how efficient your website is, try our free URLO report. Click here or on the URLO MAN icon in the upper right hand corner of the page and follow the directions.

Want to know more about URL Optimization (URLO)?

Let’s get Started Let’s work together to help your organization meet its web site optimization needs. Talk to us today by using our Contact Us page

Follow us on:

facebook-iconFaceBook facebook-iconTwitter facebook-iconYouTube